A commerce launch designed to convert and scale.
Nova Market wanted a streamlined storefront that could support fast merchandising, promotions, and a checkout that didn’t lose customers on mobile.
Challenge
Slow page loads and confusing cart flow were costing Nova Market conversion and making launches unpredictable.
Solution
We delivered a performance-first storefront with instant product browsing, simplified cart management, and payment flows optimized for mobile.
Result
Site speed improved by 52% and checkout conversions grew by 18% in the first month after launch.
Discovery
We audited customer journeys, prioritized mobile checkout friction, and aligned the roadmap with holiday launch timelines.
Build
Next.js storefront, headless commerce integration, checkout analytics, and reusable component library for marketing campaigns.
Scale
AWS CDN, automated performance budgets, and release process that supports same-day merchandising updates.
Product focus
The most important wins were the ones customers saw first: fast browsing, clear inventory, and a checkout flow that reduced hesitation. We kept the product lightweight and built enough structure so Nova Market could run promotions without engineering bottlenecks.